The course is dedicated to Warsaw School of Economics Master students from all majors, it is organized by CEMS Program and led by prof. Piotr Płoszajski.
The Brand Management Course introduces students to the business reality of a multifunctional company using P&G as best-in-class example. Students are assigned to a multifunctional team and work on a plan to re-launch a brand and bring it to market leader position. Managers from marketing, finance, logistics and sales departments introduce students to their everyday business challenges and share expertise and tools necessary to successfully manage a brand.
1. Application with an online questionnaire and online assessment test.
All applications are accepted until January 8th, 2018.
2. Reasoning test – to be taken in P&G office by January 10th or on Warsaw School of Economics on January 11th.