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Social Media : Can it be Used For Online Fundraising?

Social Media is a big platform with a wide variety audience on the web.

People these days are getting aware about new stuff’s only through social media, as they are engaged with it. Things have become crazily online, allowing every individual to perform their work at any time and from anywhere. With that progress, online fundraising has also become one of the popular and the trending way to raise the required money for the requisite projects.

Social Networking Sites and media’s like Facebook, Twitter, YouTube offers a space for the user to be the patrons for the cause. Online fundraising helps strangers to meet and know each other to fulfill the necessary desire of the party.

Following tips suggest some of the ways to use social media for online fundraising:

Use As Many Social Networks As Possible:
So when you tend to stay active on as many social networking sites as possible, you are likely to gain wide popularity and followers. It would not be enough to be only on Facebook or Twitter, so it would be better if you channelize your effort towards other networks like Google Plus, Pinterest, Instagram, Reddit and many to go relevant among the audiences. Reddit is a site which would help you identify the user instead of they identifying you. You can look for people in a popular site where the visitors are quite frequent.

Branding:
Be it a small or big cause for fundraising. One should keep in mind to create a brand name for the cause because only then it becomes easily recognizable when it comes to social media. All you have to do is allot a name with a pleasing or appealing message or tagline or say a byline. To make it more attractive you can make use of colors, thumbnail images, create a logo etc.

Calls To Carry Out Action:
When you do a social campaign to raise money through online, you must keep in mind to furnish some of the vital and necessary details because people willing to donate should know how to help you along with the project details. Thereby, you need to put up large banners and displays with the contact details or you can simply link to your website. So that the donor can track and progress easily to help you in a way they can.

Have A Look At The Social Media Strategies:
When you ought to raise money for a cause it becomes increasingly important that you and your team learn and know about the strategies that work on social media. You can also make an effort to develop a better strategy for the betterment of the cause. One can assign different channels or space to each member. So that the channel is consistently covered, followed and reverted. For extra help and support, you can also hire social media experts for advice.

Help Promote The Other’s Cause Also:
To make your campaign reach wider you will have to put an effort in promoting other’s cause also. As far as social media have been concerned with, it is never a monopoly way. So greater you are visible on the networks, greater you have the chance to win an audience. By helping the other cause you are likely to develop new donors for your own campaign itself.

With theses simple tricks you can pull in a lot of donors. To make it nicer on the social media you can thank the donors for their contribution because such public appreciations would help your cause draw more donors. Social networks work as the best place to promote your cause and raise funds online. It largely depends on you, your project or cause and the way of application to succeed in the social platform.

Source: http://www.startupsuccessstories.com